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“Tell me, and I'll forget. Show me, and I'll remember. Involve me, and I'll learn.”— Marla Jones
Need to learn fast? No time to research email or social media marketing best practices on your own?
If you can’t wait for a public seminar or have several employees, agents, clients or distributors to educate at once, private training is ideal for you.
You can come to us, we'll go to you, or we'll design a distance learning program via webinar or teleseminar.
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Come to Us: Special Marketing VIP Day
Spend a day one-on-one with Karen Talavera in sunny South Florida at a professional, relaxed training retreat location near the beach. You'll enjoy:
- Uninterrupted time to brainstorm and strategize your digital marketing plan
- A totally customized agenda based on your priorities
- Personalized troubleshooting and Q&A to resolve your problems or pain points
- An active planning session designed to meet your online marketing objectives
- Healthy, delicious meals (lunch and dinner included)
- Private coaching geared to your particular business or marketing challenges
Inquire: For pricing and availability.
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Or We'll Come to You: We offer the following courses at either your offices or the off-site location of your choice:
- Getting Started With Email Marketing (1 Day)
All the basics from understanding legal requirements to building your list, crafting your offers, creating email messages, sending the campaign and tracking/measuring results.
Ideal for beginners or those who need only an entry-level understanding of email marketing.
- Email Marketing Boot Camp (1 Day)
Move beyond the basics with this seminar which teaches in-depth email marketing practices such as segmentation, dialog marketing, testing and advanced campaign results analysis.
Ideal for email program managers, online marketing directors, agencies and business owners.
- Email Marketing Program Development & Advanced Strategies (2 Days)
Including topics from both our "Getting Started" and "Boot Camp" courses, you customize the agenda to include hands-on program and strategy development sessions.
Ideal for online marketing departments, agencies or large companies with multiple email marketing managers.
- Email Marketing Creative Workshop (1 Day)
Take a deep dive in to the psychology of response with this course which goes beyond the basics of offer and message design. Explore how layout, copy, link strategy, forwarding, video and rich media can enhance your email and landing page performance. Hands-on critique of your email messages included!
Ideal for graphic designers, creatives and entrepreneurs.
- Email Deliverability, Reputation & Best Practices (1 or 2 Days)
Day 1 covers everything you need to know about deliverability and online reputation management. An optional Day 2 allows you to customize the agenda with topics from either our "Getting Started" or "Boot Camp" course.
If getting email into the inbox is your challenge, this seminar is ideal for you.
- Setting Up & Using Twitter for Business (1 Day)
If you're new to Twitter or not yet using it, this seminar will have you up and tweeting in no time. Learn how to create a Twitter profile for your companies, employees and brands, develop a tweet strategy, manage tone and use multiple apps for Twitter.
- Business Marketing on Facebook (1 Day)
Facebook isn't just for chatting with friends anymore. Fan and Brand pages make it a way for businesses to reach and communicate with target audiences who live beyond your customer database or email lists. In this seminar you'll learn how to leverage the #1 social media network to create business pages, successfully and tastefully promote your organization and develop lasting relationships.
Our training clients include major corporations like Texas Instruments, ServiceMaster, Experian and Dynamic Graphics plus:
- A business-to-business marketer of solar and semi-conductor products seeking strategies and best practices to increase event attendance with email marketing.
- One of the largest managed healthcare organizations in the US which wanted to improve patient communication and information access online.
- The Chicago Convention & Tourism Bureau, which not only held an in-house email marketing best practices seminar for its marketing team, but also developed both a video webcast series and live webinars for its members and event clients on using Email Marketing to grow sales.
What you get:
- Live expert instruction (Karen Talavera and/or partner instructors) at your offices or the location of your choice
- A seminar agenda customized to your specific timing and topical needs
- Material geared to your audience
- Interactive and group exercises
- A workbook and training materials (digital or print – your choice) for each student
- One hour of free post-training follow-up coaching
The calendar fills fast. Call (561) 967-9665 to schedule your in-house training session now.
Our clients learn:
- How to devise effective email marketing strategies for specific marketing objectives
- Best practices for building, managing and growing an email marketing list
- Email newsletter, creative design, and copywriting approaches that work
- How to CONSISTENTLY attract a loyal following via social media and blogging
- How to turn online visitors into prospects and prospects into customers
- Online and email testing and optimization strategies that improve revenue
- How to monitor or repair their email and online reputation
- MOST IMPORTANTLY…how to integrate their digital marketing efforts and translate them into SOLID results.
Call (561) 967-9665 or click here for a free no-obligation quote to fit your budget, schedule and delivery format needs.
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