"The only real voyage of discovery consists not in seeking new landscapes, but in having new eyes." —Marcel Proust

In the consulting part of our business, we work with a wide variety of clients.  Some of our recent projects:

• An annual Member Communications & Retention Email Marketing Program for a major association.

• Creative design, copywriting and strategy for a series of Event Marketing email message templates.

• Email Marketing Test plan strategy and design for a Regional Hotels Group.

If you're interested in quickly and powerfully growing your business and optimizing your customer relationships with email and social media, contact us today.

Consulting Services include:

Strategy Development

• Email or Social Media Marketing Strategy Development
  We’ll help you establish marketing goals, learning objectives, implementation strategies and success measures across and within channels.

• Campaign Calendaring & Roadmaps
  Using our approach to marketing strategy, we’ll develop, schedule and coordinate implementation of your email campaign plans both within and across channels.

Audits for Program Improvement

• Comprehensive Email Program Audit
  We can review, score and measure your current email marketing program against industry best-practices and your business goals, resulting in a roadmap and detailed plan for improvement.
  
  
• Individual Email Campaign Audit
  A more detailed review of a single email campaign which examines it in terms of performance, rendering and deliverability, resulting in detailed recommendations for audience targeting, offer, creative and timing improvement.

Marketing and Program Plan Creation

• Test Plan Development
  The “science” of marketing lies in a thoughtful testing strategy designed to isolate and measure the individual tactics that maximize response. We’ll develop strategic test plans and measurement systems to ensure your direct, email, or multi-channel marketing campaigns deliver their highest ROI.

• Email Segmentation & Usage Plans
  These days, targeting and relevance are the name of the game in email marketing.  Let us create email marketing audience segmentation schemes that improve your email on both fronts, and recommendations for their deployment across your brand or entire business. 

Analysis & Critique

• Creative Critique
  Let us be your creative sounding board, evaluating your email and landing page creative not merely for artistic and editorial excellence, but also to ensure successful and legal deliverability, optimize Internet search traffic and position, and maximize conversion.

• Program ROI Analysis
  While individual campaign analysis and ROI is a necessary and useful step to understanding performance it presents only part of the picture.  Don’t overlook total program measurement.
  
  Give us your data, we’ll do the analysis to help you understand how your campaign has performed over time, as well as within specific channels. 

Ongoing Coaching, Advice & Support (by the hour – ask about monthly package specials)

If you're interested in quickly and powerfully growing your business and optimizing your customer relationships with email and social media, get in touch today.